Estado actual de la distribución y perspectivas para 2021
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El 2020 ha demostrado la importancia de estar cerca del consumidor y de un mercado más cambiante que nunca, que puede ofrecer grandes oportunidades si se sabe cómo aprovecharlas.
En este contexto, Kantar organiza el día 16 de febrero un webinar centrado en el ‘Estado de la distribución’, en el que se pondrá el foco en los cambios que se han producido a lo largo del año en el ámbito de la distribución y la evolución de los distintos canales.
También se analizarán los movimientos y cuotas de los principales distribuidores en el año anterior, así como los retos que se han fijado para el 2021.
En este sentido, se repasará cómo ha cerrado el 2020 el canal ‘on-line’ y que se espera de la gran distribución para el nuevo año.
Fuente de la informacion:
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